Privacy Policy

1. Who we are

Massachusetts Rifle Company ("Massachusetts Rifle Company", "we", "us") is a Massachusetts firearms manufacturer. This policy covers massrifleco.com, including our online store and our merch store.

2. Information you give us

We collect the information you provide when you place an order, create an account, leave a review, ask a question, apply to become a dealer, or contact us. Depending on what you do, this can include your name, email address, phone number, mailing or shipping address, the items you choose, the dealer you choose to receive your order, your account login, and anything you write to us.

Firearm orders are transferred to you by the licensed dealer you choose. That dealer collects the information federal and Massachusetts law require for the transfer, such as the details on ATF Form 4473 and your firearms license, under their own policies.

3. Information collected automatically

Like most websites, we collect some information automatically when you visit, such as the pages you view, the type of device and browser you use, your approximate location based on your IP address, and how you arrived at our site. We use Google Analytics for this, which uses cookies.

We use Google reCAPTCHA on some forms to block spam and abuse. reCAPTCHA collects device and usage information and is subject to the Google Privacy Policy and Terms of Service.

We also use cookies and your browser's local storage to keep you signed in, remember your cart, and remember that you confirmed your age.

4. Payment information

Card payments are processed by our payment processor through a secure hosted form. Your full card number is entered directly with the processor and is never stored on our servers. We keep a record of each transaction, such as the amount, date, card brand, and last four digits, so we can provide receipts, refunds, and customer service.

5. How we use your information

We use your information to process orders and payments, ship firearm orders to the dealer you choose and merch orders to you, send receipts and order updates, answer your questions, review dealer applications, ask for reviews after a purchase, keep our books and records, meet our legal obligations as a licensed firearms manufacturer, prevent fraud, and improve our website and services.

6. Who we share it with

We do not sell your personal information. We share your name, contact details and order details with the dealer you choose so they can receive your order and complete the transfer. Otherwise we share it only with service providers who help us run our business, and only as needed for them to do that work. These include our payment processor, our email delivery provider, our website hosting and security providers, Google (analytics and reCAPTCHA), our electronic firearms record keeping system, and our accounting software (Intuit QuickBooks), which receives sales records for bookkeeping.

We also disclose information when the law requires it, such as firearm transfer records required by the ATF and the Commonwealth of Massachusetts, or in response to a valid legal request.

7. How long we keep it

We keep order and account information for as long as we need it to serve you and to keep accurate business and tax records. Firearm transaction records are kept for as long as federal and state law require.

8. How we protect it

We use reasonable safeguards to protect your information, including encrypted connections (HTTPS), restricted access to our admin systems, and encryption of sensitive credentials. No website is completely secure, but we work to keep your information safe.

9. Your choices

You can ask us to review, correct, or delete the personal information we hold about you by contacting us below. Some records, including firearm transaction records, must be kept by law and cannot be deleted.

If you would rather not get review requests or other non-essential emails from us, let us know and we will stop sending them. You can block or delete cookies in your browser settings, and you can opt out of Google Analytics with the Google Analytics opt-out browser add-on.

10. Children

Our website is not directed to children under 13, and we do not knowingly collect personal information online from children under 13.

11. Changes to this policy

We may update this policy from time to time. The date at the top of this page shows when it was last changed.

12. Contact us

Questions about this policy or your information? Email massrifleco@gmail.com. See also our Terms of Use and Terms of Sale.